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Internet kills the P&G marketing star
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The worlds largest advertiser, Procter & Gamble, has always been used as bit of a bellwether for the health of the marketing and advertising sector.
This is no wonder. Spending upwards of $10bn every year on advertising means that depending if P&G swells or reduces its coffers, advertising agencies and marketers will either run for the hills or
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Procurement Leaders Network - Services Procurement -
2/3/2012 5:20 AM
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Friday Digest: Twas the Friday before Christmas...
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What to get a procurement executive or colleague for Christmas? A question that will have been asked over and over again in the run up to Christmas. It is a difficult question and apart from the obvious answer of membership to the Procurement Leaders Network, there are other choices.
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Procurement Leaders Network - Services Procurement -
12/23/2011 6:10 AM
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Thought Leaders: Don’t buy consultancy, buy your organisation some business benefits instead...
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The job of a procurement professional is to help an organisation achieve maximum value for money from its external spend. Negotiating a good price is part and parcel of that objective, but irrespective of what is being bought...if the product or service is not fit for purpose then the price is frankly irrelevant.
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Procurement Leaders Network - Services Procurement -
12/21/2011 4:17 AM
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Simple steps to improving marketing procurement
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A story from earlier this week revealed how European companies are still wasting millions on marketing due to poor procurement practices. Its a story which has proven popular - marketing, after all, is a category of spend that will always stir debate.
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Procurement Leaders Network - Services Procurement -
12/9/2011 5:04 AM
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Guest Post: In a flat consulting market, who has the power? (part 2 of 2)
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In this, the second of two guest posts by Fiona Czerniawska, co-founder and director of Sourceforconsulting.com and author of Buying Professional Services, she looks at the state of the consultancy market and asks just how much power buyers are able to wield at the negotiation table.
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Procurement Leaders Network - Services Procurement -
11/18/2011 4:55 AM
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Guest Post: In a flat consulting market, who has the power? (part 1 of 2)
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Knowing what’s happening to your supplier’s market at any given moment in time is usually a very useful clue to understanding how much power you wield at the negotiating table. As their market grows, so – in general terms – does the supplier’s power. As it contracts, so your hand is strengthened. So where are we now, asks Fiona Czerniawska.
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Procurement Leaders Network - Services Procurement -
11/16/2011 5:26 AM
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Thought Leaders: Paul Vincent asks if you can spend someone elses money better than they can
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Thought Leaders is a series of regular posts from experts from across industries and regions, looking at the issues procurement faces today. In this post, Paul Vincent, managing director of Insight Sourcing Solutions calls for procurement to do a bit of soul-searching and asks what the profession sees as its true value when it comes to indirect spe
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Procurement Leaders Network - Services Procurement -
10/31/2011 5:46 AM
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Guest post: Marketing procurements value-generating business model
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In this latest guest post, Paul Broeren, managing director of marketing and media procurement specialists Quadrivium identifies some of the short term myopia that is tainting procurements approach to marketing spend and explains why there is a better way...
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Procurement Leaders Network - Services Procurement -
10/26/2011 9:58 AM
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Thought Leaders: Kate Vitasek - The First Outsourcing Paradox
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Two keys to establishing a collaborative outsourcing framework are to understand the business at hand and just as important, to understand the things that inhibit, or even prevent, collaboration and a successful deal.
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Procurement Leaders Network - Services Procurement -
7/20/2011 4:59 AM
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Her Majesty’s spend management
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On the face of it, 5% savings over 12 months isn’t bad, but try telling that to anyone whose money goes towards the Queen of England’s £32.1m annual upkeep. HRH may be cutting costs, but perhaps what we need here is spend management.
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Procurement Leaders Network - Services Procurement -
7/5/2011 5:49 AM
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Paul Teague: Indirect procurement gets respect
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There was a time when indirect procurement didn’t get a lot of attention, or, in some circles, even a lot of respect. Those who bought indirect materials and services were thought to be like like lawyers who do research but never try cases in courtrooms, or physicians who have never performed surgery, or TV news anchors who never really do original
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Procurement Leaders Network - Services Procurement -
6/13/2011 5:25 AM
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WPP boss provides rallying call for marketing
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Sir Martin Sorrell, chief executive of the worlds largest advertising agency, WPP, is a man in tune with the benefits (and sometimes, drawbacks) of professional procurement.
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Procurement Leaders Network - Services Procurement -
6/3/2011 5:05 AM
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The Pepsi challenge to marketing
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The procurement and sourcing challenges faced by food and beverage giant PepsiCo go way beyond just marketing - the company is an amalgamation of highly autonomous brands, so a centralised strategy of any kind must be a major undertaking.
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Procurement Leaders Network - Services Procurement -
4/26/2011 9:14 AM
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Emptoris Empower: solution providers and screaming crowds
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It’s not often you get a gaggle of screaming girls outside an Emptoris Empower event. But this year’s European stint held in Barcelona was an exception. “They must have really pulled out the stops for this one!”, I heard someone say. Well, now’s the time to do so, you’d have to say.
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Procurement Leaders Network - Services Procurement -
4/7/2011 5:24 AM
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McKinsey investigation: The dark side of consulting
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Perhaps we all trust a little too much. I know I’ve reported on plenty of issues where interviewees have related that “it’s all about trust”, meanwhile procurement functions have frequently described the rewards they’ve seen from trusting a consultancy to help them bring about change in their function. But is it too much? If you think not, check th
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Procurement Leaders Network - Services Procurement -
3/16/2011 10:42 AM
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Guest blog: Time to unbundle your advertising
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Steve Puttock is managing director for London at marketing and advertising agency Schawk. In this guest blog, he discusses the huge changes in how procurement approaches advertising spend - and with the top-20 global advertisers having already unbundled creative spend from production, its time to take note.
In challenging times, brands will alw
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Procurement Leaders Network - Services Procurement -
2/18/2011 4:15 AM
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Complex spend - less holy grail, more next rung in the ladder
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There was a serendipitous moment yesterday that came as I was thinking on my response to the suggestion that procurement should be ditched. I was due for a briefing with Emptoris to talk about its acquisition of a telecoms expense management solution provider and it occurred to me that wasn’t this potentially one of the signs that not only is procu
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Procurement Leaders Network - Services Procurement -
1/6/2011 6:27 AM
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The good (and the bad) of supplying government
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An announcement by John Collington, effectively the UK governments CPO, made in a recent speech and confirmed to Procurement Leaders by the Cabinet Office, points to both good and bad times ahead for UK government suppliers.
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Procurement Leaders Network - Services Procurement -
12/3/2010 8:45 AM
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